Project — AllCloud provides digital transformation services to corporations worldwide, specializing in AWS and Salesforce managed services, database modernization, analytics, AI, and ML. Despite their longstanding success, AllCloud’s visual branding had become outdated. They turned to K+L for a modernized look and digital experience.

Strategy and Creative — Our mission was to craft a brand narrative and visual system that appealed to a broad audience while balancing AllCloud’s offerings and partners. We developed a comprehensive visual identity, detailing elements from typography and iconography to photography guidelines that resonated across all buyer personas, capturing AllCloud’s innovative spirit and technical expertise.

Results — The rebranding and new website launch were enthusiastically received by internal stakeholders and customers. AllCloud’s updated visual identity, website, and other touchpoints modernized their appearance and reinforced their position as a leading global provider of digital transformation services.