Project — Launch the first ready-to-drink, adaptogen-fueled latte brand in the USA. The aim was to disrupt a market burdened by poor creative and consumer skepticism, elevating the product to a chic and accessible lifestyle brand.

Strategy and Creative — Kern & Lead and the founders of Earth & Star have worked closely together since launching BluePrint Juice in 2007. In 2020, we partnered again to bring Earth & Star to life, including branding, packaging, a sleek online presence, e-commerce operations, and awareness initiatives.

Results — Earth & Star has become the trendy, healthy choice for people nationwide to enjoy the benefits of adaptogens. As Crain’s New York states, “Trend isn’t even the right word. Mushrooms are a movement,” while The Strong Buzz calls it “a delicious way to drink your mushrooms—seriously.”