Project Overview — Virgin Voyages, a premier player in the cruise industry, sought to increase the quantity and quality of their performer roster for on-ship entertainment. They tasked K+L with developing the creative for a campaign that would generate awareness and excitement for this unique audience while maintaining the brand voice of one of the world’s most recognizable brands.

Strategy & Creativity — K+L tapped into Virgin’s renowned brand position to connect with an all-new target audience. We retained the brand’s edgy and bold tone while highlighting the aspiration of setting sail with the famed cruise line. The campaign creative was applied across a range of touchpoints, including digital advertising, event billboards, and signage.

Results — The Virgin Voyages team praised the creative approach, noting the campaign’s head-turning messaging and strong relevance to the core audience while maintaining a close connection to what makes the Virgin brand unique.