Project — Inspire Human Resources specializes in building workforces, designing compensation systems, and managing talent for companies such as The New York Times, LinkedIn, and Thomson Reuters. They asked us to clarify their brand story and deliver a website that would convey their approach, offerings, and unique culture.

Strategy and Creative — To uncover what makes Inspire invaluable to Fortune 500 companies, we conducted stakeholder interviews, client feedback sessions, and a comprehensive landscape audit. We identified their “special sauce” and defined a clear offering structure, bringing their unique position as a fractional firm to the surface. These insights led to a compelling brand story that resonated with both internal talent as well as clients and prospects, enhancing Inspire’s presence in the industry.

Results — The new brand story was seamlessly integrated into a newly designed website, emphasizing Inspire’s market position, specific offerings, and distinctive approach. The launch was met with enthusiasm from both the internal team and customers, effectively strengthening Inspire’s industry presence.