Project — Lightstar operates community solar projects benefiting landowners, their land, and the community. After success in the UK and a referral from Magnetar Capital, Lightstar partnered with K+L to develop their brand identity, encompassing everything from naming to marketing materials.

Strategy and Creative — Our goal was to create a brand identity that conveyed trust to community residents and landowners. We developed a verbal and visual brand system that combines the familiar, down-to-earth feel of John Deere with the sleek, innovative spirit of Tesla, aligning with the expectations of the renewable sector.

Results — Our branding efforts increased Lightstar’s visibility and engagement through their website, brand touchpoints, and digital campaigns. These initiatives resonated with landowners and communities, driving rapid national growth and supporting Lightstar’s expansion into the North American market.