Project — Oath Pizza tasked K+L with building a brand as special as their pizza. With an innovative approach to preparation and a commitment to craft, it was a tall order.

Strategy and Creative — Oath is all about craft, so we leaned into their maker and creative persona central to both themselves and their pizza experience. Their innovative use of avocado oil and unique cooking approach positioned their pizza as a healthy offering. We developed messaging and visuals that combined these concepts into a distinct brand identity, driven by a new position of “100% Feel-Good Pizza” and a graphic art system synonymous with their locations and brand at large.

Results — The new brand identity was distinctive and well-received, rolling out to new locations throughout the Northeast and across touchpoints throughout their customer experience.